Thursday, February 8, 2018

Magento Enterprise delivers enhanced experience and powerful marketing to drive higher conversions


Every great online shopping experience in the minds of innovative marketers and merchandisers. From optimizing the website content, merchandising the products, to creating awesome marketing campaigns and promotions.
With Magento Enterprise Edition 2.1 you could empower your online store to deliver more engaging shopping experience faster and easier than ever before.
The top six ways in which Magento Enterprise magnifies your business into a brand are:
1. Ease of content staging and preview:
Most times, businesses battle with the hassle of customizing seasonal campaigns and running them at the scheduled time periods. With Magento’s user-friendly tools, a business can effectively
  • Pre-schedule the required updates
  • Preview them on the timeline dashboard
  • Run a test-run up to the point of checkout to ensure the programmed promotions work on dot,
  • Ability to easily share across the team in order to make real-time changes.
This way, the scheduled promotion runs on the appointed date and time without the need for human interference which might otherwise cause time delays, etc.
2. Enable ease-of-payment:
Magneto Enterprise Edition features PayPal enhancements that streamline the checkout experience and boost sales. The increase in conversion rates is almost 69% as the shoppers can pay with PayPal without ever leaving the site. The ability to securely store the credit card information through PayPal Saved Credit Cards means fewer security headaches, and more frequent purchases, as the Customers can check out quickly without entering their credit card information.
3. Scope for growth:
Magneto Enterprise Edition’s “Elasticsearch”, which uses the latest technological algorithms for search assistance, allows businesses to easily handle their catalogs in tandem with customer preferences. This allows for a higher conversion rate as shoppers can easily find what they are looking for. This feature is compatible with 33 languages, has “stop words” selection, synonymous search result optimization, and is also designed to handle large catalogs as a business grows.
4. Tuned for PCI Compliance:
The most common problems with businesses are the struggle to comply with PCI due to the payment portal restrictions from third parties. With the use of Magento’s new hosted fields that is integrated with Braintree, you can keep the checkout experience and the conversion rate within the control of your business. This integration of Braintree only replaces individual fields.
5. Margin-less deployment:
Magento has adapted its deployment through cloud strategy to allow businesses to focus on their customers without having to worry about the website infrastructure. In order to suit the retailer needs and environment (cloud, on-site, or hosted premises), a business can effectually build its storefront and optimize without any security restrictions via AWS.
6. Customer Segmentation and Personalization:
With Magneto Enterprise Edition 2.1 business can study its own input on the customer’s trends. This will help in building an effective marketing campaign that would suit its. This standout feature also ensures that a business can set up functional cross-sell and upsell features, and gift bundles that offer the best in-house prices for new customers. In addition, their VIP customers, which can be easily located based on buying and spending pattern, would receive personalized offers and irresistible deals that enable a definite conversion.
Magento Enterprise Edition empowers both online and multichannel merchants. Match that with a great site design that is simple and easy for the customers and you’ll be on the path to continued and greater success.

Friday, February 2, 2018

Effective Integration Practices That Can Help Maximize the Potential of Mobile BI and Analytics

Mobile phones break through the traditional computing platforms as they help organizations to maximize their decision making potential irrespective of travel or location using Business intelligence (BI) and analytics. A smooth flow of data from the executive to operational level is possible when mobile devices infuse applications, services, and native functionality with computing, data discovery, communication, multimedia content, and transaction inputs. The integration allows for the refining customer and partner relations, employee yield, business operation, and sales and service in more than one innovative way.

BI and analytics are two tools that help innovate the data insights obtained from a mobile activity. While organizations initially fretted upon this idea for security breach and performance concerns, technological development has broken through these obstacles and paved the way for deploying secured applications on user devices. Instead of mobile applications being a replica of desktop-based BI reports, dashboards, and analytic capabilities, organizations are focused on engineering applications that enhance maximum user adoption to allow for better business’s operations, relationships and decisions.
Six of the crucial practices required for maximizing the potential of mobile BI and analytics are:
1. Development of Mobile BI and Analytics to expand business horizons
Businesses require easy access to data even when their personnel is out of the office because most business deals get negotiated right across the table. In order to improve the business’s operational efficiency, mobile BI and analytics allow for the access of customer information when dealing with business transactions on the go. A business person would be able to take decisions with aid from the ready access to data to ensure that opportunities for the business are never missed. By utilizing mobile applications that are developed with these capabilities, executives, managers, and frontline personnel can fundamentally change business interactions for the better. Moreover, the data collected on the field can be easily added on to the business’s data collection by allowing for write back capabilities in the mobile applications.
2. Adapting mobile applications into a collaborative environment
Since mobile phones have limited space for display of detailed visualization and data, the applications have to be designed to adapt the phone’s native functionality to generate the best BI and analytics solution. As the needs of the users grow, the applications need to accommodate easier navigation by using cloud computing platform in order to be able to access the information across mobile devices, desktops, and workstations. Only by using open application programming interfaces (APIs), BI and analytics can be smoothly integrated into the mobile environment to help focus on important elements such as key performance indicators (KPIs), real-time analytic trends, etc. Designers should also integrate other communicative applications such as email and social media to allow a business to access it clients at any point in time.
3. Analyze user experiences to improve satisfaction.
There is a lot of back work that has to be efficiently incorporated for making mobile BI and analytics successful. To start with expanding the adoption, performance, design, and relevance of mobile applications through every organization will help collect user’s data every time they tap on the screen or perform an action. Mobile devices supply geolocation data that can provide contextual insights into both performance issues and application use. A strategic monitoring and analyses of user experience can help understand and cater to each individual’s user experience both online and offline.
4. Use native device functionality to improve the user experience.
Compared to PCs and workstations, users are always excited about working with mobile which possesses native functionality such as touch gesturing, photography, integration with voice, video, and text communication, hands-free voice command capabilities, and integration with geolocation functionality. Designers should construct BI and analytics tools that can function in coordination with the mobile device’s inherent native functions such as OS interface, GPS, Push notification, offline applications, etc, to enable a simple access for any form of data. Breaking these boundaries will naturally help business to move beyond simple data or analytics consumption and build a two-way channel that can further their goals for data-informed decision making, smarter operations, and competitive advantages based on information innovation.
5. Secure an overall security strategy
Although mobiles have an inherent level of OS security, it is still a major concern whether it is part of an existing or new architecture. Businesses need to ensure that sensitive data is secure during data transfer between the applications and databases and the mobile server accessed by users, which can be situated behind the firewall. Procedures to deal with a lost or stolen device to ensure data is not compromised should be established. Further, the business’s identity, authentication, and access management processes should be securely set up so that functionality privileges and access permissions only go to select mobile users.
6. Move beyond analytics consumption to turn insights into action 
The addition of write-back functionality can be useful for creating data-driven mobile applications wherein users, be it the business or its customers, can input data from mobile devices into business applications such as ERP, CRM, OLTP, or other system-of-record application. This functionality will allow for personnel to respond to updated situations, and using the latest data, they could also create on-demand reports and visualizations that would aid the organization in determining correct strategies based on real-time views.
Final Word
Many organizations have barely scratched the surface with mobile BI and analytics. Yet their personnel are increasing their use of mobile devices, putting pressure on organizations to make faster progress toward enabling users to interact with data and apply insights for better business outcomes. With industry practices and technologies maturing, the time is right for organizations to develop mobile applications that further their goals for data-informed decision making, smarter operations, and competitive advantages based on information innovation.
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